Tuesday, July 28, 2009
Thursday, July 23, 2009
1983-1984: as part of the Jackson family x PepsiCo x BBDO (ad agency)$5million partnership, the "New Generation" campaign targeted the youth-consumer, giving PepsiCo a definite boost in their soda-war vs. Coca-Cola.
Sure, seeing Beyonce in a Pepsi ad, or Miley Cyrus on a cereal box isn't anything special -- my generation has been jaded by the "hype" of celebrity marketing. But back when we didn't have internet, and when the ad/mktg & music worlds weren't so fragmented, the Jackson x PesiCo collaboration was HUGE. Today, the significance of celebrity marketing gets easily lost -- it's largely uninteresting, overdone, and often irrelevant. However, in 1984, this ad was so fresh & so iconic that it still totally rocks!
Monday, July 6, 2009
Beautiful online spot. Back in September, 2008, The Environmental Defense Fund, Ogilvy New York, & The Ad Council launched this online viral PSA as part of a campaign urging people to use public transportation and combat global warming. For creative work, Ogilvy approached well-known street artist Joshua Allen Harris to construct the polar bears featured in the video.
Ogilvy New York's Jon Wagner (Senior Copy Writer) & Dustin Duke (Senior Art Director) on Harris: “We found this artist and asked him to adapt his work to feature a polar bear and her cub, the icons for global warming. The idea was to create something that would stop people in their tracks and to encourage them to think about the little things they can do every day to help save the planet.”
As I'm job-hunting, I keep trying to think of products that I respect or genuinely believe in. There aren't many. But there are countless causes I'd love to work for. Socially progressive mktg/comm/advertising sounds like a pretty rad career path. Especially if the message looks like this.